Portfolio

Content Strategy + Planning

H&R Block: Responsibility Island

Developed a branded-entertainment micro-series parodying reality TV—a “dating show” that turns into a responsibility boot camp—with four short comedic episodes debuting on Roku and YouTube. Achieved measurable impact: drove a reported 31 % lift in brand awareness and a 15-point increase in brand consideration among Gen Z.

H&R Block: TikTok Challenges + TopView Campaigns

Led campaigns for custom TikTok Hashtag Challenges and paid TopView campaigns. The #DIYWithBlock campaign surpassed 1 billion views.

H&R Block: Fund Her Future Grants

Built a multi-year campaign, starting with microgrants to LGBTQ+ owned businesses, evolving into ‘Fund Her Future’ aimed at helping female-owned businesses.

Garmin: Podcast

Launched Garmin’s Podcast “Life on the Outside.” I helped source guests, create episode overviews, and build the strategy for all surrounding content.

Garmin: Women of Adventure

Garmin highlighted women who excelled across the world of outdoor sports, featuring a diver, a photographer, a base jumper and more. These women partnered with Garmin for live streamed interviews, in-depth pieces, podcast episodes, and later into 2021, a launch of a children’s book.

Garmin: #10KADay

In Spring 2020 as most around the world were in lockdown, stuck in their homes, Garmin launched a campaign “10KaDay” to encourage Garmin watch users to get 10,000 steps each day- without leaving home. With social media content, a new badge available within the Garmin Connect app, and a giveaway, thousands of users joined the challenge.

Garmin: Partnership Marketing

Led social media marketing with key partners including Starbucks, Disney and Spotify. Partnerships involved contract discussion, social media content, photoshoots, and product integrations.

BarkleyOKRP: Social Strategy

Built, led and oversaw all social media and channel strategy and creative process for clients including: Blue Bunny Ice Cream, Ball Canning, Honeysuckle White Turkey, SunnyD and more.

Influencer Marketing

H&R Block: A Fair Shot

Led a multi-year campaign celebrating female collegiate athletes and educating around NIL deals. We partnered with 50+ athletes to create TikTok, Instagram and YouTube content.

H&R Block: Twitch Streams

Partnered with Twitch influencers to host branded streams during Tax Season.

H&R Block: Ongoing Influencer Work

H&R Block worked with a roster of influencers (Corporate Natalie, Sunday Scaries, Vienna Ayla, JordantheStallion, and more throughout each year to promote tax services, campaigns or limited time promotions.

Garmin: Ambassador Program

Led multi-year ambassador program with 100+ ambassadors who promoted Garmin products, represented Garmin at key events, and provided product feedback.

Garmin: Sponsored Athletes

Worked alongside sponsorship team for agreements with professional athletes across a spectrum of sports (running, cycling teams, motocross, fishing, and more). Coordinated social media campaigns with sponsored athletes and event takeovers.

BarkleyOKRP: Eurostar [Client]

Planned and coordinated an international trip, bringing U.S. based food bloggers to London and Paris. The influencers received custom itineraries and private events, followed by a VIP Eurostar train experience to Paris.

BarkleyOKRP: Honeysuckle White Turkey [Client]

Partnered with mom influencers to create a Thanksgiving YouTube campaign, Buzzfeed paid campaign and social media organic content.

Event + Experiential

H&R Block: Superbowl: Guy’s Flavortown Tailgate

Partnered with Guy Fieri’s Touchdown Tailgate event at Superbowl 2023. The tailgate event hosted 10,000 patrons as a free event adjacent to the stadium. H&R Block engaged with customers, and gave a way a trip to two lucky winners.

H&R Block: W2 Brew

Hosted three coffee trucks around NYC H&R Block locations (Queens, Brooklyn and Times Square) providing free coffee to New Yorkers, localized promotions, and photo ops with our mascot.

H&R Block: Chicago Baseball Activations

Activated around opening weekend for the Chicago Cubs and Chicago White Sox. We brought local tax pros to provide real-time tax help, local promotions, and captured social media content around the games. 

Garmin: REI Outessa

Partnered with REI for their Outessa events- women only wilderness retreat weekend. Garmin brought two ambassadors, as well as Garmin trainers to run classes on site.

Garmin: Industry Events

I helped conceptualize and plan Garmin’s presence at a number of Industry events included races like Lululemon SeaWheeze or the Cherry Blossom Run in Washington D.C. Additionally, supported sales teams at sales-forward events like Osh Kosh (aviation), FLIBS (marine) and others.

BarkleyOKRP: SunnyD [Client]

Planned an activation at 90’s fest music festival held in Brooklyn, NY. Provided product sampling, photo ops, and social content capture.

BarkleyOKRP: Ball Canning [Client]

Led planning for annual “Can it forward day” event, held in multiple cities. Events were live streamed and featured guests celebrity chefs as well as social media giveaways and promotions.